"Hello and welcome from CAPCOM! Thank you very much for purchasing SSFIV 3D Edition. Nintendo’s new technology, SpotPass, allows us to communicate with you and we would like to use this new ability to pass on news, unique Street Fighter figurines, and other possibilities. We hope you enjoy the game as much as we did making it. Please let your friends know about SSFIV 3D Edition and stay tuned for more updates!"
Source: Nintendo 3DS Blog